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I liked it because you had a lot to say about the process of storytelling. That's what I like best in movies, and what I find lacking in lots of films and even some books, actually.
I think it's interesting that you never had to elevator-pitch this stuff either. I know that's a big hassle but I kind of like it.
But actually, the phrase you guys kept saying in the teasers (and the opening line of the trailer, too) work as pitch-perfect pitches too. At least I think so, but then that's always been a struggle for me, so what the heck do I know? ^_^
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